Cazoo signs multi-year deal with EFL

11 Mar 2021

By: Sport Industry Group

Online car buying platform Cazoo has extended its sport sponsorship portfolio, becoming an Official Partner of the EFL in a multi-year deal.

The brand will have exposure across all 72 EFL Clubs from the 2021/21 season, including matchday LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL Finals.  

The partnership compliments Cazoo’s existing relationships in football with Premier League sides Everton and Aston Villa, as well as its recent partnerships with World Snooker, The Hundred and the Rugby League World Cup 2021.

“We are delighted to partner with the EFL who are at the heart of communities across the country,” said Alex Chesterman, Founder and CEO, Cazoo.

“Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

Trevor Birch, CEO, EFL, added: “It is testament to the appeal of our competitions and the unique strength of the EFL to deliver local activation on a national scale that despite the difficulties of the pandemic, an exciting and fast-growing brand like Cazoo has joined our portfolio of League partners. 

“We’re looking forward to working with such an innovative company that already has a firm presence within football as we help them to meet their goals of becoming the best-known car retailer in the UK.”