Celtic agree ground-breaking adidas deal

02 Jul 2020

By: Sport Industry Group

Scottish Premier League Champions Celtic have unveiled a new kit partnership with adidas, in what the club claim as the biggest deal in Scottish football history.

The five-year deal will see adidas become the club’s Official Kit Supplier, replacing the outgoing New Balance who have held the category since 2015.

Both Celtic and adidas have announced that the new kit will be released on 10th July, as the side gears up ahead of a new season that could see them claim a tenth title in a row – a feat never previously achieved in Scottish football.

In a statement, the club said: “Celtic fans are known the world over for their passionate support, and adidas want to be part that.

“In turn, everyone at Celtic is thrilled yet again to be connected to such a prestigious brand, in partnership with one of the dominant names in sportswear manufacturing, an organisation synonymous with quality and excellence.

“We are enjoying a period of unprecedented success and as Scotland’s nine in a row Champions, we look ahead with confidence, with the aim always, on and off the pitch to give our supporters a Club you can be proud of.”