Channel 4 strikes darts deal

15 Aug 2016

By: Sport Industry Group

Channel 4 has secured rights to broadcast the Lakeside World Championship darts tournament alongside BT Sport, after striking a deal with the British Darts Organisation (BDO).

The two-year deal, which will run from 2017, will see the terrestrial broadcaster show live coverage from afternoon sessions, semi-finals and final, with all evening sessions shown on pay-television broadcaster BT Sport.

BBC ended its 38-year coverage of the event this year and Channel 4’s new deal will see the competition broadcast until 2018.

Stephen Lyle, commissioning editor, Sport at Channel 4 said: "We are delighted to agree this deal which sees Channel 4 become the home of BDO Darts on terrestrial TV, adding another popular sport to our schedules and keeping it free-to-air for fans. Darts is a British sporting institution and we look forward to bringing our unique Channel 4 approach to coverage of the Championships."

BDO chairman Sue Williams said: "We took considerable care in selecting our broadcast partner and we are delighted that Channel 4 is that partner. Through its channels and BT Sport, all the sessions will be shown live with additional highlights shows and innovative content online. 

"We were particularly pleased with Channel 4's fresh approach and new ideas and the track record they have for this with other sports in their portfolio. We believe this will appeal to a broader demographic of viewers.

"This is an excellent partnership for the BDO, both commercially and in terms of the right strategic partner to further strengthen BDO darts.

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