Digital bank Chase has been unveiled as the official banking partner of the Birmingham 2022 Commonwealth Games.
Chase will be the official partner for Team England, Team Scotland, and Team Wales, and will be the presenting partner of Cycling and Women’s Cricket T20, the first time the sport has been featured at the Games.
Having transformed 24 primary school libraries in Birmingham as part of its recently launched Chase Rewarding Futures initiative, the digital bank’s partnership with the Games will be an important platform to extend its investment into community-based programmes in the Birmingham and West Midlands area.
Chase Rewarding Futures launched in December 2021 with a school library programme which will see 150 primary school libraries across the UK created or transformed as part of the programme. Chase Rewarding Futures is the bank’s UK initiative which invests in community-focussed programmes to make a positive and measurable impact on people’s lives.
Chase intends on bringing its rewarding experience to the Games with promotions and experiences to help everyone get involved in the excitement of the Games.
Deborah Keay, Chief Marketing Officer of Chase in the UK, said, “We are delighted to be supporting the Birmingham 2022 Commonwealth Games as Official Banking Partner. The Games represent a huge opportunity to engage, unite, and inspire the UK, providing an opportunity for everyone to celebrate sporting achievements, as well as delivering a lasting legacy for local communities. It is a privilege to be playing a role in bringing the spirit of the Games to communities in Birmingham and the West Midlands, and further building on our Chase Rewarding Futures initiative.”
Ian Reid, CEO at Birmingham 2022, added, “We are delighted to have Chase on board as they join us as our Official Banking Partner for Birmingham 2022. They are clearly committed to investing in the local community and we look forward to working together to make a positive impact on people’s lives and leave a lasting legacy. We are thrilled to welcome them to the team.”
Katie Sadleir, Chief Executive Officer of the Commonwealth Games Federation, commented, "We are proud to welcome Chase as the Official Banking Partner for Birmingham 2022. The Commonwealth Games continues to attract market leaders who are committed to showcasing the very best of Commonwealth Sport, whilst ensuring local communities across the region meaningfully benefit from a spectacular multi-sport event.”