Chelsea FC appoints Doyen Global

25 Jan 2018

By: Sport Industry Group

Premier League champions Chelsea FC has appointed Doyen Global as its exclusive player endorsement agency for the next two years.

The appointment will see Doyen Global’s sales team working alongside the club’s commercial team to maximise the revenue from image rights of Chelsea’s men’s and women’s first teams.

Chelsea's commercial director, Chris Townsend OBE, commented: “We are delighted to partner with Doyen Global, a leader in the commercial representation of players, and an agency that has built its success on the key foundations of integrity, hard work and talent, principles that naturally align with those of Chelsea. The club has some of the world’s leading players – in both our men’s and women’s teams – and we look forward to working closely with Doyen Global to achieve great things.”

Speaking on behalf of Doyen Global, managing director Matthew Kay added: “Chelsea is one of the world’s biggest football clubs and we are truly excited to strike this partnership and help them to achieve the level of success off the pitch that they have achieved on it.”

Founded by Matthew Kay and Simon Oliveira, Doyen Global works closely with major stars including David Beckham, Neymar Jr, Liam Payne, Usain Bolt, Owen Farrell and Ronnie O’Sullivan.

The company also manages and guides a young roster of over 65 players across Europe, and works across diverse areas from producing Class of 92 and I Am Bolt to the creation of Time Run and Squawka.

Doyen Global’s head of sales, Tess O’Sullivan, concluded: “It is an honour to welcome Chelsea into the Doyen Global family and we look forward to helping their players reach their commercial goals and ambitions over the coming years.”

Image: ©Getty Images