Vitality has become the new official health insurance partner of Chelsea Football Club, backing both the women and men’s teams, as well as academy squads.
The new partnership with the insurer, which rewards members for healthy lifestyle choices, includes use of player imagery, in-stadium branding at domestic fixtures at Stamford Bridge and Kingsmeadow, and a presence across Chelsea’s digital and social media platforms.
It also gives Vitality members and Chelsea fans access to a number of club-related benefits, such as official merchandise, match tickets and the chance to experience matchday packages at Stamford Bridge.
The deal expands the health insurer’s portfolio of top-flight English football, with partnership deals already in place with Arsenal FC, Liverpool FC and AFC Bournemouth.
Commenting on the deal Neville Koopowitz, CEO of VitalityHealth, said: “We’re delighted to begin this new partnership with Chelsea FC, which further extends our commitment to helping people live healthier lives through the power of sport. Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.
“The breadth of this partnership, including the Chelsea women’s and academy teams, is particularly exciting, as it supports our commitment to raising awareness of and participation in women’s sport, as well as amongst young people, and at grassroots level.”
Chelsea’s commercial director, Chris Townsend, added: “We are very proud to announce a new partnership with Vitality Health Insurance. They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition.
“We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.”
Vitality recently took over from NatWest as a partner of T20 cricket in England, while also expanding its individual ambassador portfolio, with England captain Heather Knight recently joining the likes of Dame Jessica Ennis-Hill, Jonny Wilkinson, Maro Itoje, Joe Root and Ellie Simmonds.
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