Chelsea seeks esports talent

04 Dec 2018

By: Sport Industry Group

Chelsea FC has teamed up with agency We are Social Sport to launch a campaign seeking to unearth the club’s next big star.

The socially-led initiative comes with a crucial twist: candidates don’t need on-pitch skills, but on-screen skills, and, specifically, a talent for FIFA ‘19.

It comes ahead of the debut season of the new ePremier League, which will see every Premier League club compete on the EA Sports title.

Chelsea legend Gianfranco Zola is fronting the Blues’ talent hunt ahead of the tournament’s kick-off on 5th January. Fans are being invited from today to register to represent their team.

A launch video produced by We Are Social Studios, the agency’s production arm, features a host of current first-team stars, including Eden Hazard, Ruben Loftus-Cheek and Frank Kirby.

 

 

It sees players compete against a mystery gamer for the chance to represent the club in the ePL, before calling out fans at home to enter the tournament.

Commenting on the initiative, Gary Twelvetree, marketing director at Chelsea FC said: “Gaming and sport go hand-in-hand; both have passionate communities that often overlap with one another. There are some incredibly talented gamers out there and this campaign will bring our fans closer to the club and give them the unique opportunity to win a title for Chelsea FC.” 

Fresh from his recent promotion within We Are Social Sport, Gareth Leeding, group creative director, added: “We know the FIFA community is massive, with millions of super competitive gamers. To activate the inaugural ePremier League and give those real football fans and highly engaged gamers the opportunity to be part of a club as big as Chelsea, it’s an opportunity that could change their lives.” 

The ePL tournament will be operated Gfinity and promoted by Chelsea across its social channels, with YouTube, Twitch and Instagram central to the push.