Chemical Brothers deliver new F1 sonic identity

07 Mar 2019

By: Sport Industry Group

Formula 1 has teamed up with The Chemical Brothers to celebrate the start of the 2019 F1 season with a special remix of the duo’s latest track.

WGTT15000BPM F1 NEEEUM MIX sees ‘We’ve got to try,’ taken from the act’s ‘No Geography’ album, transformed into the sound of an F1 car roaring past at high speed.

The “fastest remix of all time” is the product of a process that has seen the original track broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that today’s hyper-complex F1 cars are capable of reaching.

The three-second-long remix will now become F1’s new sonic identity, with the longer-form ‘We’ve Got to Try’ serving as the sound of the F1 2019 season.

The Chemical Brothers describe themselves as long-standing fans of the sport and have performed at multiple F1 parties over the years.

The collaboration continues their track record of innovation in sport, which includes creating the music at the Velodrome during London 2012.

Commenting on the project, Tom Rowlands of The Chemical Brothers said: “The engineering challenge of creating the fastest remix intrigued us as F1 fans and musicians.

“It’s exciting to hear our music in the context of F1. The speed and intensity of F1 is a nice reflection of our music and live shows.”

Ellie Norman, Director of Marketing & Communications, Formula 1, added: “As pioneering sound engineers, with music to match the speed and intensity of F1, there’s nobody better for us to partner with than The Chemical Brothers”.

The remix is accompanied by a series of six-second films that appear to show a dog behind the wheel of an F1 car and commandeering a rocket into space. It previews the release of the full ‘We’ve Got to Try’ music video, which will tell a tale of heroic canine ‘Girl the Dog’ and her mission to complete the impossible.