City celebrates Manchester’s history with Puma kits

01 Jul 2019

By: Sport Industry Group

Manchester City and Puma have revealed the club’s home and away kits for the 2019/20 season – the first designs of their new partnership.

City Football Group signed a global long-term partnership with Puma earlier this year. The deal also covers City’s sister clubs in Australia, Spain, Uruguay and China.

City’s new kits pay tribute to Manchester’s industrial and cultural heritage and also feature the club’s 125th anniversary crest.

The woven jacquard wave pattern running through the home kit is designed to represent the looms which played a key part in the industrial revolution in Manchester. The home kit also features a purple highlight for the first time.

The new away kit celebrates the ‘Madchester’ years, a period of cultural activity in Manchester in the late 1980s and early 1990s. The kit is inspired by The Haçienda, a former nightclub in Manchester that served as a hub for the city’s emerging music, bands, DJs and artists.

The away kit is predominantly black and features yellow stripes on the left shoulder in reference to The Haçienda’s iconic graphic identity. The sleeves feature peach and blue trims to represent the colourful nature of the nightclub.

Adam Patrick, Puma’s Global Brand Marketing Director, said: “The partnership between Manchester City and Puma goes beyond football. We want the club’s global fans and local Mancunians to all feel invested in this, and it starts with combining our very creative kit designs with authentic stories from Manchester’s history and music scene.”

Puma and City have also launched a full range of stadium, teamwear and fanwear as part of their agreement.

In other news, fellow Premier League club Burnley has announced Umbro as its new kit supplier for the 2019/20 to 2021/22 seasons. Umbro already supplies kit to AFC Bournemouth, Everton and West Ham United.

As part of its deal with Burnley, Umbro will also provide the Lancashire club with replica and training wear.