CITY TEAMS UP FOR eSPORTS PUSH

12 Oct 2018

By: Sport Industry Group

Manchester City is to collaborate with top European esports team Epsilon to compete in the Gfinity Elite Series, Season 4 in the FIFA 19 category.

The move will see the football club's esports division join Epsilon’s slot in the tournament, which is entering its fourth edition and attracts top teams from across Europe. It follows the addition of FIFA 19 to the series in early 2018. 

Epsilon was a founding competitor in the Gfinity Elite Series and has a strong track-record in competitive FIFA, stretching back to 2012. 

The Gfinity Elite Series Season 4 will begin on the weekend of 26th October, with 10 teams competing in the eight-week tournament for a spot in the grand final, to be played on 7th or 8th December. Manchester City’s and Epsilon’s professional esports players will make up half of the team with the remaining players chosen through the Elite Draft.

Commenting on the move, Nuria Tarre, chief marketing officer at City Football Group, said: “Manchester City eSports’ collaboration with Epsilon provides a very exciting opportunity for us to continue our digital expansion. The Gfinity Elite Series is a globally renowned tournament and we are delighted to be competing alongside Epsilon’s experienced team. 

“Manchester City is dedicated to growing our presence within esports. Being part of the Elite Series gives our fans a new platform to watch our players compete and we’re looking forward to seeing how they progress.”

Gregory Champagne, chief executive officer at Epsilon eSports, added: “Together, we will push ourselves in the Elite Series and engage our fans in exciting new ways. 

“Players will wear the renowned sky blue jersey of Manchester City eSports while we nourish and support them through our latest FIFA Training Program, enhancing their abilities as pro players.”

Bryan Healy, chief strategy officer at Gfinity, also commented: “(This) is another great example of the convergence of the real world and the digital world. The partnership will drive even greater global interest in the competition. The bar has been raised yet again and that is great for Elite Series fans.”

The move follows last week’s announcement of the launch of the new ePremier League, which will also be operated by Gfinity.