City tour offers immersive tech experience

16 Apr 2019

By: Sport Industry Group

Manchester City has launched a technology-focused stadium tour to mark the English Premier League football club’s 125th birthday.

Designed to guide fans through the club’s history up to the present day, the tour includes 3D holographic content, augmented reality and a 360-degree cinema screen – the first of its kind in the Premier League.

To add to the immersive experience, fans will also have the opportunity to interact with a virtual version of Manager Pep Guardiola, who will answer questions.

In addition to key historical artefacts that will be on show for the first time, the ‘Manchester City Tour’ will also feature interactive exhibits with spinning cotton spools, helping to tell the story of Manchester’s industrial past, as well as hologram models of Manchester City’s changing crests over the years.

AR Guardiola

Hand-held media guides, incorporating audio and video, will also be provided to tour visitors at the club’s Etihad Stadium. With the media guides, fans will be able to catch a glimpse of a player’s behind-the-scenes experience at the stadium, from arrival through to kick-off.

The interactive tour will form part of a programme of activities marking City’s 125th birthday. The celebrations which will be launched in earnest in August this year with a high-profile marketing campaign, running through to May 2020.

City’s Chief Operating Officer, Omar Berrada, said: “Announcing the ‘Manchester City Tour’ today is the perfect way to mark the club’s 125th birthday, recognising our rich history and heritage, and celebrating the journey that the club and our fans have been on together.

“We’re delighted to have created a tour that brings together physical artefacts and technology for the first time, giving our fans an opportunity to immerse themselves with the Manchester City story in a unique way. We hope that it will make for an unforgettable experience.”