12 May 2022

By: Sport Industry Group

Mobile services and cloud software company has won a competitive tender to become the exclusive ticketing partner to Glamorgan Cricket.

Under terms of the new multi-year deal, the Welsh first-class county cricket club will replace its existing ticketing solution and switch to's platform for all domestic competitions, international matches and women’s cricket matches hosted at the 15,643-capacity Sophia Gardens Cricket Ground.

According to a statement, 'supporters and fans can expect to see improvements on the new ticketing platform in time for the start of next season.'

The new agreement sees Glamorgan join the likes of the Heineken Dutch Grand Prix and the Invictus Games on's roster of major sporting partnerships.

James Matthews, UK & Ireland Country Manager at, said, “We’re very excited to welcome Glamorgan and support their ambitions to enhance their customer experience. Through our combined vision and expertise, we can deliver a superior fan experience. Glamorgan is a club that embraces technology as we’ve seen from the beginning of our journey together and I am very excited to see this relationship grow.”

Sam Windridge, Head of Commercial Development at, commented, “Glamorgan is a beloved cricket club that cares deeply about continually improving the fan experience by taking a creative, technology-first approach.’s ticketing platform has revolutionised the booking and ticketing experience at the Formula 1 Heineken Dutch Grand Prix and a number of European sports clubs, and we’re now very proud to support Glamorgan’s ongoing growth and success with quick, tangible improvements for both fans and employees of the club.”

Huw Warren, Head of Commercial at Glamorgan County Cricket Club, said, “As planning for the 2023 season began, we knew that we needed to take a fresh approach to ticketing in order to provide our supporters with agile, fast and smooth customer experience. We were impressed by’s hands-on approach to identifying the best solution for Glamorgan, as well as the strength and agility of its ticketing platform and ease of use for employees and fans. We’re excited to see how the improvements will be received.”