07 Jun 2017

By: Sport Industry Group

IMG, the organiser of The Color Run, has announced that Starbucks, P20 Riemann and Supermalt will join the list of sponsors for the 2017 UK event series.

The event, now in its fifth year, has continued to grow and has now reached people in over 50 countries across the globe. The premise of the event is simple, participants can walk, run or dance around the course whilst being covered head-to-toe in coloured powder. This year’s participants will experience the ‘Dream Theme’, which includes an all new ‘Cloud Foam Zone’ and a variety of new colour zones along the route. 

Following the announcement, Starbucks, the official coffee sponsor of The Color Run, will be handing out their range of bottled Frappuccino to The Color Run audience.

Rebecca Kemp, senior marketing manager, Starbucks Europe, Middle East & Africa said: “Starbucks Bottled Frappuccino is all about offering the fun of the coffeehouse-inspired classic Frappuccino, whilst on the go. That is why we are so excited to partner with the ‘Happiest 5K on the planet’, where we will be creating an interactive experience to #showyourflavour on Twitter and Instagram at one of our sampling stations. We look forward to seeing the fun and colourful pictures and sharing our delicious range of Bottled Frappuccino with those participating to enjoy!”

Suzy Read, senior brand manager of Reimann P20 commented: “We’re absolutely thrilled to be involved in The Color Run UK this year. Being outdoors and enjoying the sun is what we want people to be doing this summer, but staying safe in the sun is really important particularly for anyone taking part in or watching outdoor sports for any length of time, even on cloudy days.

“We’re really looking forward to joining The Color Runners family and to adding some P20 ‘rainbow’ fun in London, Manchester & Brighton.”

By partnering with The Color Run, Supermalt are offering consumers the chance to win tickets to the events across the country.

Charlotte Hambling, head of marketing at yoomoo frozen yoghurt said: “Joining forces with the happiest 5K on earth seemed like the most natural fit for our 2017 yootime campaign, which is all about helping people to feel good and make the most of every moment. We’re so excited to be working with The Color Run this year, and can’t wait to see our partnership come to life at the events this summer!”  

Marc Webster, senior vice president of IMG mass participation EMEA, event organisers, commented: “We are extremely excited to welcome such a great variety of brilliant brands on board as sponsors and partners of this year’s The Color Run tour, as we bring colour and happiness to the UK for another year. As the happiest 5k on the planet, we believe our sponsors share the same passion for colour, fun and promoting an active lifestyle as we do, making them the perfect fit for this event’.

The Color Run Presented by Skittles was shortlisted at the BT Sport Industry Awards 2017 for Participation Event of the Year in association with Miller.