The Confederation of Independent Football Associations (CONIFA) has appointed PrettyGreen ahead of its World Cup in London this summer.
CONIFA is a non-profit organisation representing football associations that are not recognised by FIFA, and therefore does not have any financial support from the sport’s main governing body.
As part of the appointment, PrettyGreen will work with CONIFA on developing a strategic communications strategy to drive ticket sales and engage with key media and influencers around the tournament opener on 31st May in London.
Paul Watson, director at CONIFA: "The CONIFA Paddy Power World Football Cup is the biggest event we've ever staged, an alternative World Cup on the eve of FIFA's event in Russia and we're very excited to have Pretty Green helping us getting the word out to football fans all over the UK.”
Paddy Hobbs, head of sport at PrettyGreen: “We’ve long been supporters of the work that CONIFA do, so we’re very pleased to now be on their side ahead of the World Cup in London. We look forward to working with their talented team and tackling the challenge of ensuring the event is a massive sporting success in the capital this summer.”
The 16-team tournament is made up of Barawa, Matabeleland, Kabylia, Tibet, Tamil Eelam, United Koreans of Japan, Panjab, Abkhazia, Padania, Northern Cyprus, Western Armenia, Ellan Vannin (Isle of Man), Felvidek, Székely Land, Cascadia, Kiribati.