COPA90 launches Carling Call-In

12 Oct 2018

By: Sport Industry Group

Football media brand COPA90 has teamed up with Carling, Official Beer of the Premier League, to create a platform for Premier League fans to share their opinions on their clubs.

“Carling Call-In” will give supporters the opportunity to share their spontaneous and joyful reactions to their teams’ Premier League performances with fellow fans around the country. 

Using the Carling Tap app, fans can upload a 30-90 second commentary on key moments in any Premier League match. Each week, one call-in message will be chosen and a video created that brings the commentary to life, using graphics and Premier League footage. 

The activation has been developed with the support of Carling’s agencies, Cake (PR) and Zenith (media).

Richard Bendelow, assistant brand manager at Carling, commented: “’The Carling Call-In' is another example of Carling’s ‘For the Fans’ campaign – giving unique opportunities and experiences to fans of the Premier League. 

“Having the chance to have your very own film made with your own commentary, over official Premier League footage is a first of its kind and we’re proud to be able to bring supporters this unique opportunity, working with COPA90 and the Premier League.”

James Kirkham, chief business officer at COPA90, added: “We are tapping into the visceral emotion and elation experienced by fans on a weekly basis around their beloved clubs and players.”

Three films have already been created by COPA90’s own fan network, plus two call-ins from the app, giving people a flavour of the campaign. A new film will be released each week from now until Christmas, using the fan-created commentary and related graphics, with the content available across both COPA90’s and Carling’s social channels.

COPA90 content receives over 650 million views per month. The brand’s ‘Saturdays Are Lit’ is the highest-rating football show globally, with over 49 million views on Snapchat Discover. COPA90’s World Cup 2018 Snapchat Discover channel that created new content daily and was sponsored by Visa, drew 31 million viewers over 45 days around the tournament.

Earlier this week COPA90 announced the appointment of Abby Wambach, the former US Women’s National Team icon and FIFA World Player of the Year as a new brand ambassador and founding chair of the company’s advisory group.

The star is expected to inform and guide COPA90’s editorial, talent, and commercial plans for coverage of next summer’s FIFA Women’s World Cup in France.