Coutts returns to honour the highest achievers at #SIAwards2020

20 Feb 2020

By: Sport Industry Group

Coutts, the wealth manager and private bank, has returned as a partner of the Sport Industry Awards, meaning the Lifetime Achievement Award will once again bear the esteemed Coutts name.

The agreement sees Coutts support this prestigious Award which honours an individual who has dedicated their life, career and expertise to the sport industry. The Award recognises someone whose commitment and dedication to sport has stamped an indelible mark on the industry, with previous recipients including Liz Nicholl CBE, Sir Keith Mills, and Sir Phillip Craven MBE, among others.

Coutts’ specialist sport, media and entertainment team is focused on helping sport professionals balance financial management with the demands that elite sport can have on their time. Highly connected within the sporting world, Coutts experts work as part of their clients’ trusted advice teams, guiding them through the complex journey from the start of their career and beyond. The Coutts team also support successful industry professionals off the field of play, overall making the bank a natural fit for the Lifetime Achievement Award.

Simon Hopes, Managing Director, Sports, Media & Entertainment at Coutts, said:

"We are proud to represent many of the great and the good within the sporting landscape of the UK, ranging from some of the most iconic sporting heroes of the era, their teams and those at the forefront of the sports industry who are pushing boundaries and helping change the sporting landscape for the better.

"Our mission is to become an indispensable partner to our clients and to develop a relationship that lasts a lifetime, not simply whilst the lights shine most brightly, and we are proud to translate that commitment into our support of the Coutts Lifetime Achievement Award.

"Coutts’ continued sponsorship of this award is something that we are passionate about as it recognises that small band of people who have genuinely dedicated themselves to achieving excellence within sport for the benefit of many and it is a privilege to be celebrating them. We are excited for the night itself and to help crown someone’s sporting legacy at the Sport Industry Awards."

Alex Coulson, Sport Industry Group Managing Director, added:

“This is a genuinely awe-inspiring Award when you look at the achievements of all the recipients and it’s great to have such an esteemed partner supporting the category. It recognises the immense work that individuals do to support the sport industry, the graft that they have dedicated to selflessly grow the sector, and this year promises to be no different. The incredible Liz Nicholl won last year for her work transforming the UK into a global sporting power at UK Sport, and it’ll be exciting to unveil this year’s winner.”

The Sport Industry Awards celebrate the work done behind the scenes of the sport sector, honouring the clubs, teams, brands, agencies and innovators that ensure the industry continues to move forward and excel.