03 Aug 2022

By: Sport Industry Group

Crystal Palace Football Club has announced that it has renewed its partnership with British sports-fashion retail company JD Sports for the 2022/23 season.

The Bury-based business has sponsored the Eagles’ 25,000-capacity stadium since 2015 and will continue to do so for the new Premier League campaign which kicks off on Friday 5th August.

JD’s will benefit from prominent branding in and around the stadium that will be visible on both tiers in the Whitehorse Lane stand, and as a ‘wrap’ inside the mid-tier of the Holmesdale stand. It will also sit across the Arthur Wait stand, as well as through LED advertising.

The global sports-fashion retailer has over 400 stores in the UK including locations local to Crystal Palace’s Selhurst Park, such as the Whitgift Centre and Valley Retail Park.

Barry Webber, Crystal Palace Chief Commercial Officer, commented, “We’re delighted to announce our new partnership with JD as they continue to build their strong brand across South London, sharing similar values and audience to that of CPFC.

“We believe they are an ideal partner with a well-known and successful leisure brand who continue to promote a healthy lifestyle, something we actively encourage through our Palace for Life Foundation and promote to our global audience.” 

Nadia Kokni, JD Global Marketing Director, added, “JD are delighted to be kick starting our partnership with the club as they continue to build on and off the pitch. The passion of the fans makes Selhurst Park a special atmosphere and one we are proud to be associated with.”

The stadium sponsorship renewal comes in a summer in which Crystal Palace has also secured two significant kit deals. The club has announced a new long-term partnership with Italian sports apparel company Macron and a front-of-shirt deal with UK online car marketplace cinch over the past two months.

Selhurst Park will play host to the first game of new Premier League season on Friday 5th August. Patrick Viera’s side welcome Mikel Arteta’s Arsenal team after securing an impressive 3-0 victory in last season’s corresponding fixture.