22 Jun 2022

By: Sport Industry Group

Premier League football Crystal Palace has announced a new long-term partnership with Italian sports apparel company Macron.

Macron is returning to the South London club following a previous partnership that ran from 2014-18 and replaces Puma as the Eagles’ official technical kit provider.

Under terms of the agreement, the teamwear specialist will supply all Palace teams with match day kits as well as a wide range of training wear, travel garments and accessories from the forthcoming season onwards.

According to a statement, since kicking off its sports partnerships by entering the rugby market, ‘Macron today accounts for 34% of the total team kit sponsorships in the Northern Hemisphere and produces sportswear for more than 90 clubs internationally.’

Crystal Palace Commercial Director, Barry Webber, said, “Macron is an ambitious sports brand known for its innovation in materials as well as its style, and having formed an excellent working relationship with them in the past, we are pleased to be collaborating on Crystal Palace kits once again. We look forward to presenting the new strips to supporters in the coming weeks, alongside our new front of shirt sponsor Cinch”.

Macron Senior Sports Marketing Manager, Ross Cook, said, We are delighted to be working again with Crystal Palace Football Club having had such a positive relationship together, and to re-partner with such a strong club which has a long and rich history, is something very special for us.

“We have already started working hand in hand with the club to develop unique and exclusive collections created for their elite athletes as well as an extended apparel range for fans, all of which are driven by technical innovation, stylistic research, attention to detail and Italian flair alongside adapting to the club's history and traditions."

Palace recently confirmed plans to amend its crest to feature 1861, the year that the original team was set up by cricketers from the Crystal Palace Club, replacing 1905 on the badge, the year when the professional Club was founded. The new crest will feature for the first time on the new playing kits.

The 2022-23 season will be the Crystal Palace’s tenth consecutive season in the Premier League. Most recently, Palace finished twelfth in the league, in Patrick Viera’s debut season as manager.


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