CSM Active executive chairman Jon Ridgeon has been appointed as the new CEO of the International Association of Athletics Federations (IAAF).
The two-time British Olympian, a former sprint hurdles world medalist, will take up his new position at the Monaco-based body in March.
Ridgeon, 51, who has headed up the active lifestyle division of CSM Sport and Entertainment for the past two years, will replace Frenchman Olivier Gers in the role.
The former Publicis and IMG chief resigned from the IAAF this spring, citing differences over the international federation’s commercial strategy.
Ridgeon, who has spent 15 years within the CSM family in London, will link up again with CSM executive chairman Sebastian Coe, who was elected IAAF president in 2015.
Commenting on the appointment, Coe said: "I, and a number of the IAAF Council Members, have known Jon for many years and admired his passion, energy and innovation in sport, particularly athletics.
"His experience in putting together great teams, running large successful companies, delivering top-class events and bringing strong commercial partners into sport makes him the right choice for this role.
"I am delighted he has accepted the offer to join the organisation as we embark on further developing and growing the sport across the globe.
"The next three years, with two World Championships and an Olympic Games, will be an exciting and challenging time for our sport and we are confident that Jon has the right experience and energy to maximise the opportunities we have."
Ridgeon commented: "Having spent my life in sport, this is a dream job for me and I am absolutely thrilled.
"Athletics is my passion and I have devoted the vast majority of the last 20 years to creating successful commercial partnerships, developing new events that drive participation at both elite and grassroots levels, as well as leading organisations that deliver significant projects across the globe.
"I am delighted to be joining world athletics at this exciting time and look forward to working with Seb, a strong team and all our Member Federations across the globe."
Other CSM alumni at the IAAF include executive director of communications Jackie Brock-Doyle, who spent two years at the helm of CSM’s Good Relations after her role directing communications for London 2012.
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