CSM appoint former Lions COO to head up rugby offering

23 Oct 2019

By: Sport Industry Group

CSM has announced the appointment of former British and Irish Lions COO Charlie McEwen as its CEO for Rugby and Special Projects - a newly-created role within the company.

McEwen stepped down from his former role in August, having spent nine years with the Lions where he oversaw multiple areas of the business including strategy, operations, brand, commercial, digital and communications.

The appointment of the new role will bolster the marketing and brand experience agency’s rugby offering, and expand its rights team that includes recently appointed Richard Cohen, Global Head of Motorsports, Partnership Development. 

Matt Vandrau, Group CEO, CSM said: “We are delighted to welcome Charlie to CSM. He is someone who shares our businesses’ entrepreneurial spirit, having co-founded, run and sold the excellent agency, Accelerate Sport. He is a highly-regarded and forward-thinking leader in our industry, particularly in rugby, and it is this experience, expertise and network that he brings to the business.’ 

Discussing the news, McEwen added: “Leaving the British & Irish Lions after nine memorable years I was looking forward to a fresh challenge. Matt shared with me his vision for CSM and how I could contribute to the work they were doing in challenging convention, and the opportunity to be a part of a global brand that is growing at pace.

“The rugby landscape is an exciting one. World Rugby has taken its biggest showpiece to a new market in Japan, Sevens is in excellent health following its successful Olympic return, the Six Nations is more compelling than ever, the Women’s game is leading the way in growth and participation, the sport is innovating with RugbyX and Global Rapid Rugby, and new investors have been drawn to the marketplace. Added to this, the iconic Rugby League World Cup is coming to these shores, a benchmark for inclusivity with the Mens, Womens and Wheelchair tournaments running simultaneously. I can’t wait to get started.’