CSM Sport & Entertainment has announced the launch of CSM Engage in partnership with Melbourne-based Greenroom Digital.
The UK agency claims the venture represents a fresh approach to sponsorship activation, integrating a broader range of marketing specialisms and evaluation metrics.
In particular, the new offering will incorporate sales and customer acquisitions success, alongside the standard brand awareness and engagement results.
CSM’s senior digital marketing director Jason Steele explained: “By partnering with the specialists at Greenroom Digital, CSM can now conceptualise and execute digital and data-led activation strategies for brands and rights holders to drive (and prove) increased engagement, brand consideration, lead generation, customer acquisition and sales.
“I'm truly excited by CSM Engage, especially as brands and rights holders are focussing more on achieving and proving positive partnership ROI.”
Tom Huggins, co-founder and COO of Greenroom Digital, who has moved to London to set up a new global HQ, added: “What we’re able to do at Greenroom Digital for rights holders and brands is unique, and it’s really exciting we are being recognised on a global scale.
“Since aligning with the CSM team here in London, we have already had some great wins, with the likes of AIA Group Limited, Vitality, Specsavers, and Millennium Hotels. We’re really looking forward to delivering some strong results and seeing what comes next.”
Matt Vandrau, Group CEO also commented: "As one of the leading sports marketing agencies in the world, it's paramount we’re always ahead of the game.
“The Australian sport and digital marketing space is well thought of - often leading in its innovation and advancement. Through our research and due diligence, we discovered Melbourne's Greenroom Digital.
“We were quick to engage and determine their unrivalled ability to help propel our business forward and ensure we're always at the forefront of what we do and the results we secure for our clients".
Greenroom Digital specialises in activating sports and entertainment partnerships, focusing on data-driven customer acquisition for brands and rights holders.
The Australian-founded agency has been expanding globally, with a presence throughout Asia in addition to the UK and its home market.