CSM Live, a Category Partner of the Sport Industry Awards 2020, has been appointed by the England and Wales Cricket Board to deliver the ‘bio-secure’ plan that will see the return of international cricket – as West Indies prepare to face off against England in a three Test series.
The agency, the experiential arm of CSM, have designed two secure environments at the Ageas Bowl in Southampton and at the Emirates Old Trafford in Manchester where the Tests will be played. Both the West Indies and England are currently training at each venue.
Secondary training sites in Worcester and Derby have also been created.
The bio-security measures include health check and sanitisation points for personnel, vehicle screen areas, welfare units, perimeter fencing, temporary walling, temporary accreditation checkpoints, as well as the production of all way-finding and signage at the venues.
All matches throughout the Test series – which begins on 8th July – will be played behind closed doors, although support staff and media members will be allowed in.
CSM Live Chief Executive Alastair Bewick said, “These are exceptionally challenging times and the return to ‘behind closed doors’ has been unlike anything we’ve seen before. Everybody wants to get back into stadiums and here the absolute priority is to reduce the risk of infection between all teams required to get cricket playing again.
“The ECB has proved that a co-ordinated strategy between all stakeholders can create a bio-secure venue. This does not eliminate every risk, but the measures implemented by the ECB and CSM Live make live sport a reality in difficult circumstances.”
The appointment comes as both the England and West Indies reveal they’ll both wear Black Lives Matters insignia on their shirts throughout the series – with a logo designed by Alisha Hosannah – though the ECB have recognised they support the movement but ‘reject any politicising of it’.