CSM Live and Provision Events have announced they will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens (HK7s).
CSM Live will also be on hand to deliver the event look and feel for the new HSBC Health & Well-being Fair, an event that leads up to the event.
HSBC is a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, an event branding and live experience specialist, have been involved at the Hong Kong Sevens.
The Hong Kong Sevens is part of the HSBC World Sevens Series, attracting 120,000 people over the three days of play.
CSM Live will be intending to use this as an opportunity to showcase its global capabilities and partnership with Provision Events.
Fiona Theboul, CSM Live regional director of Asia, stated: “Every year the Sevens is the biggest event in Hong Kong, so to be helping create the extraordinary experience for fans is a great opportunity.”