CVC 'in talks' to merge WTA and ATP Tours

09 Jun 2021

By: Sport Industry Group

CVC Capital Partners is in talks about a deal which would see the men’s and women’s tours merge together under a single entity, according to multiple reports.

The private equity firm is said to be in ‘advanced’ talks to seal a $600 million deal to merge the ATP and WTA Tours, which would see CVC own a minority stake.

Reports in Sky News and the Financial Times suggest that CVC would take a 15% stake in the new entity which could be known as One Tennis, valuing both tours at $4 billion , with talks having been ongoing for months.

The move would see CVC add tennis to its portfolio of sports, which includes significant investment in rugby in recent years. The private equity firm owns the Gallagher Premiership, as well as 28% of the Guinness Pro14, and around 14% of the Six Nations.

It has also invested in the International Volleyball Federation this year, and is the former owner of motorsport properties Formula 1 and MotoGP.

The deal would need to be approved by the Boards of both the ATP and the WTA, something reports suggest CVC hopes to achieve this month.

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