David Beckham's Guild Esports announces launch

25 Jun 2020

By: Sport Industry Group

Guild Esports, co-owned by David Beckham and based in London, has announced its global launch.

The new business says its role will be to develop a talent pipeline in the UK, based on a traditional academy model, in order to nurture new talent. A roster of scouts will be tasked with unearthing young players who will be coached by industry leaders with a view to competing professionally. 

The Beckham-owned business will be fronted by Executive Chairman, Carleton Curtis, who has held senior esports roles at Activision Blizzard and Red Bull.

“The meteoric rise of esports shows no signs of slowing down and this is the perfect moment for Guild Esports to enter this exciting market," said Curtis. "We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture as his professionalism and deep experience of developing high-functioning sports teams aligns with our core strategy of building the best in class esports teams.

"At Guild Esports, David will be instrumental in helping shape the coaching programme implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes. Esports is already one of the most popular spectator sports on Earth and will continue to grow globally as excitement, accessibility and knowledge of the sector soars. Guild looks forward to playing a big role in the future of this growing community.”

David Beckham, Guild Esports Co-owner, said: “Throughout my career I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow.”

Guild says it will scale into various esports disciplines over the course of the 2020/21 season, making its debut in autumn 2020, and will compete in the likes of Rocket League, EA Sports FIFA, and Fortnite. 

The company also says it has secured London-based artist Fergus Purcell, creator of the skate label Palace’s visual identity, to design its brand and develop a new fashion line.