DAZN AND CANELO IN RICHEST DEAL IN SPORTING HISTORY

18 Oct 2018

By: Sport Industry Group

Golden Boy Promotions and DAZN have announced a five-year global partnership, that brings boxer Saul “Canelo” Alvarez to the live and on-demand service for his next 11 fights.

The deal with Canelo is the richest contract for an athlete in sporting history, reported to be worth a minimum $365 million.

The deal reinforces DAZN’s ambitious growth plans especially in boxing, where the streaming service is already home to a number of boxing stars including Anthony Joshua, following the $1 billion Matchroom Boxing USA deal

This new partnership will see Golden Boy Promotions hold up to 10 fight nights per year around, that DAZN will stream live and exclusively from early 2019 around the world, in the United States, Canada, Italy, Germany, Austria, Switzerland and Japan. 

John Skipper, DAZN group executive chairman said: “We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya. By bringing Canelo’s fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers – a truly transformational moment for our business and the entire industry.”

The live productions will be a collaboration between DAZN and Golden Boy Media and Entertainment, De La Hoya’s in-house production arm, and will incorporate new features with virtual graphics and social media interaction.  

“This is easily one of the best days in the growing history of Golden Boy Promotions,” said Oscar De La Hoya, Golden Boy Promotions chairman and CEO. 

“We are committed to making this sport as accessible as possible and at an affordable price for all the fans. My dream has been to make boxing a sport for all. DAZN has the perfect platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways.”