DAZN AND GOLDEN BOY AGREE DEAL

20 May 2022

By: Sport Industry Group

UK-based sports entertainment platform DAZN and US-based boxing promotional company Golden Boy has announced a multi-year, multi-fight partnership to deliver championship boxing and discover the next generation of boxing talent.

The venture expands on the relationship that started in 2018 with a five-year deal, establishing DAZN and Golden Boy in the U.S. boxing market. The partnership will include championship fight nights alongside a new prospect development series, Golden Boy Fight Night on DAZN, a monthly boxing series hosted by boxing broadcaster Beto Duran and boxing Hall of Famer Bernard Hopkins. Additional blockbuster events to follow in 2022 will include the return of undefeated superstars Jaime Munguia, Ryan Garcia, and Vergil Ortiz in June, July, and August, respectively.

Los Angeles-based Golden Boy was established in 2002 by Oscar De La Hoya. The company's in-house production team develops creative original programming, holds the exclusive rights to top boxers, and has promoted some of the biggest and highest-grossing events in the history of the sport.

Ed Breeze, EVP Rights, DAZN, said, "We are delighted to extend our partnership with Golden Boy. Golden Boy has an excellent stable including some of the hottest prospects in boxing, and their shows always feature non-stop action from the first bell to the last. As part of our new partnership we will be looking to unearth the next generation of boxing talent in our new development series ‘Golden Boy Fight Night on DAZN.”

These blockbuster nights are another addition to DAZN’s portfolio of live sports and original programming, which currently includes the UEFA Champions League, UEFA Women’s Champions League, Bundesliga, LaLiga, Serie A, and J.League.

 

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