DAZN appoints Co-CEOs in leadership switch

11 Jan 2021

By: Sport Industry Group

Global streaming platform DAZN Group has appointed Shay Segev to the role of Co-CEO, a role he will share with the company’s former Acting CEO James Rushton.

The move comes after Simon Denyer left the business in July 2020, with Rushton - who was DAZN’s CEO when it launched in 2016 - moving from Chief Revenue Officer to take on the role of Acting CEO. Throughout his tenure with the company, he held a number of roles across Perform Group, prior to its launch into streaming with DAZN.

Rushton will now be joined by Shay Segev, who will join DAZN Group in the coming months from Entain, the sports betting property formerly known as GVC Holdings. 

“This is an important moment for DAZN Group as we deepen our leadership team and ready the organisation for its next phase of growth,” said John Skipper, DAZN Group Executive Chairman. 

“James has displayed tremendous leadership, navigating incredible challenges and achieving terrific results which have made us a stronger and more focused company.

“In Shay, we’re adding depth and fresh expertise to the team. He is recognized as one of the leading figures in online gaming and brings vast technology and operations experience to the role as well as an impressive track record in digital transformation.”

Segev said: “It is incredible to be given an opportunity to lead a business with global reach and ambition as well as the technology and resources to deliver sports to the world.

“This role allows me to combine my passion for sport and transformative technology to disrupt and improve the consumer experience.”

Rushton added: “Having been intimately involved in DAZN since its conception, I am pleased and excited to welcome Shay and lead DAZN Group together as we enter the next exciting chapter in our evolution.”

DAZN launched its Global streaming service in more than 200 territories, including the UK, in December 2020, which features some live boxing bouts as well as a host of archive content including original documentaries, classic fights and athlete features.