Ahead of the start of UEFA EURO 2020 qualifying, the Irish FA has employed creative agency Designroom Sport to establish a new brand architecture for the Northern Ireland international football team.
Supporters are at the heart of the new direction, which celebrates the colours that unite fans and players – the famous ‘Green and White.’
The campaign leads with striking bespoke photography featuring fans of all age, which reflects the broad range of support that Michael O’Neill’s side attracts.
The work has been rolled out via traditional advertising formats in Northern Ireland as well as across digital and social media outlets.
It is supported by video content from players, fans and celebrity supporters talking about how the colours – ‘the Green and White’ - bring people together in the country and how everyone can take pride in the Northern Ireland team.
Irish FA Director of Communications Neil Brittain commented: “The #GAWA (Green and White Army) are renowned throughout the world for the support that they give the Northern Ireland team. They win awards, travel in huge numbers and create an unbelievable atmosphere.
“We will always showcase our team, but for the start of this campaign we felt it was right to highlight the fans. Our partners at Designroom Sport really bought into this vision and created a campaign that celebrates supporters and which uniquely makes them the heroes of a this qualification campaign.
“Designroom Sport really got under the skin of the Irish FA. They researched the history of Northern Ireland football, met with fans and engaged with stakeholders. They have come up with a campaign that is unique in its creative direction and superb in its execution.
“We are delighted with the results and have no doubt that this new brand architecture will encourage many more people to get behind Northern Ireland in 2019.”