Designroom Sport has launched BrandHub for British Rowing to help drive their training and development programmes nationwide.
Launching with Go Row Indoor, the technology delivers personalised social media, print and event marketing assets alongside indoor rowing technique and workouts for rowing clubs, commercial gyms and local authority leisure centres throughout England
BrandHub is a secure online technology allowing sports clubs and federations to create bespoke marketing communications for print and digital channels. Every BrandHub is built specifically for each client and addresses individual challenges and makes high quality assets without the need for design programmes or designers.
Designroom Sport developed the technology in 2013 and since then have delivered BrandHubs to The FA, UEFA, Football Association of Wales, Tennis Europe, The Scottish FA, LTA, World Rugby, ECB and England Rugby.
Helen Rowbotham, British Rowing’s director of innovation, added: “Enabling our Go Row Indoor providers to have access to high quality, easy to use, promotional assets is a key objective of the Go Row Indoor programme. Feedback from many clubs and operators in the development stage of the programme was that marketing and promotion of a new class model is the biggest hurdle to getting a class off the ground. British Rowing’s Brandhub has helped us address this challenge.”