DFS extends Team GB support

13 Feb 2018

By: Sport Industry Group

DFS has pledged its support for Team GB athletes competing for Great Britain and Northern Ireland at the PyeongChang 2018 Olympic Winter Games, as well as Tokyo 2020 Olympic Games.

DFS becomes the official homeware partner of Team GB, having first partnered in 2014 in the run-up to the Rio 2016 Olympic Games. DFS has now committed to a new three-year partnership covering the next two Olympic Games.

The new partnership is launched with a digital campaign helping fans in the UK get to know some of the Team GB winter athletes, launching with ‘The Cool Down’ video content series.

As well as living on DFS’s website and both organisations’ social channels, there will also be a series of Instagram Stories to drive interest in Team GB’s representatives at the Games.

Bill Sweeney, British Olympic Association CEO, said: “We were privileged to have benefitted from a fantastic and productive partnership with DFS through to Rio 2016 and it is therefore with great excitement that we can confirm the continued relationship up to and including Tokyo 2020. We will be working in collaboration with DFS to utilise the ever evolving digital landscape, whilst engaging the nation through inspirational athletes and their pursuit of representing Team GB. DFS’s commitment to high-quality products and service and its place at the centre of British industry makes it a perfect partner for the British Olympic Association and all we hope to achieve over the next four years.”

Ian Filby, DFS chief executive, added: “For almost 50 years DFS has been committed to delivering the highest quality, hand-made comfort into the heart of British homes. You could say we are the experts in making Britain more comfortable, which is why we are delighted once again to use our expertise to back Team GB, a team of extraordinarily hardworking and inspiring athletes.

“At Rio 2016, Team GB inspired a nation with their commitment, endeavour and excellence. We hope the support of everyone at DFS can help Team GB reach the same heights at PyeongChang 2018 and Tokyo 2020. It’s always that little bit harder to compete away from familiar surroundings, but together with Team GB we’ll be working to help our athletes enjoy a bit of comfort and find a home away from home.”

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