Discovery and the PGA TOUR have unveiled the branding for a new, international streaming platform, which aims to “unite the community of golf fans around the world."
The media giant’s ‘GOLFTV, powered by the PGA TOUR’ brand will underpin its new live and on-demand video service, which will launch globally outside the United States on 1st January 2019.
Discovery claims GOLFTV will offer fans “a one-stop destination to access the widest range of golf content” on every screen and device. It will provide more than 2,000 hours of live action each year as well as premium content on-demand.
Live coverage will include the six Tours operating under the PGA TOUR umbrella and nearly 150 tournaments annually - including THE PLAYERS Championship, the FedExCup Playoffs and the Presidents Cup.
Commenting on the launch, Alex Kaplan, president and general manager, Discovery Golf, said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey.
“Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team.
“With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll-out and further develop the product.”
The launch of the GOLFTV brand follows June’s announcement of the strategic alliance between Discovery and the PGA TOUR.
The 12-year agreement will see the alliance manage the PGA TOUR’s multi-platform rights, including linear TV rights, in every market outside the United States by 2024.
Live PGA TOUR coverage will become available via GOLFTV in line with the market-by-market rights activation date – 2022 in the case of the UK.
The first to be able to access live coverage via the new GOLFTV platform will be fans in Australia, Canada, Italy, Japan, Netherlands, Portugal, Russia and Spain in 2019.
In a press release announcing the new brand, Discovery revealed that it plans to continue to explore partnering with existing PGA TOUR and golf broadcasters in line with an objective to grow the game worldwide.