The Drone Racing League Announces International Partnerships

13 Jun 2017

By: Sport Industry Group

The Drone Racing League (DRL) has announced a roster of multi-year, international partners and sponsors ahead of its new race season.

The latest announcements follow Allianz, who came on board as the title sponsor of DRL's elite race circuit in February, and Toy State, home of high-performance Nikko air racing drones. They are joined by brands including Amazon (Prime Video), Swatch, FORTO Coffee Shots and the U.S. Air Force.

The season begins on 20th June on ESPN, and will be broadcast in more than 75 countries around the world by broadcast partners including Sky Sports, ProSiebenSat.1, Disney XD and OSN.

DRL also announced the close of a Series B investment round, with total financing of more than $20m, led by Sky, Liberty Media Corporation and Lux Capital. In addition to Liberty Media Corporation, DRL added new investors Allianz and World Wrestling Entertainment.

"We're incredibly proud to announce new partners and investors aligning with DRL to solidify drone racing as the sport of the future," said Nicholas Horbaczewski, CEO and founder of DRL. "Over the past 18 months, we've committed to building a technology company that can capture the imagination of new sports fans around the world. The support we have from some of the most respected brands and investors is helping us rapidly realize that vision."

The announcement from DRL comes ahead of the UK's first professional drone race and the last race in the 2017 Allianz World Championship Season. The race will take place at Alexandra Palace today, 13th June.