Dugout announces partnership with Derby County

29 Nov 2019

By: Sport Industry Group

Dugout has announced a partnership with EFL Sky Bet Championship club Derby County, who will become the 94th footballing organisation to join the media company.

Launched in 2016 with founding-member clubs including Barcelona, Real Madrid, Liverpool and Manchester City, the media company counts clubs, leagues and national federations among its brands. 

While little detail has yet been revealed, the agreement will see Dugout use its network of content creators to grow Derby County's brand internationally, expanding both commercial opportunities and fan engagement across new territories. 

Dugout Co-Founder and Chairman, Elliot Richardson, said: “We are delighted to partner with Derby County – one of the most historic clubs in English football. This partnership will ensure fans across the globe will have direct access to great Derby County content, both on and off the pitch, enabling the club to develop an even deeper connection with its audience, while expanding its global reach. 

“Derby County is a fantastic addition to the Dugout family and an important component of our ongoing strategy built on a uniquely collaborative approach. Dugout is proud to have 94 member clubs, federations and leagues along with over 63 certified publishers delivering 60 million monthly users and 262 million monthly video views via a library of over 40,000 videos, and we remain on track to become one of the largest football content providers in the world.”  

Derby County Chief Commercial Officer, David Biggar, said: “Football, and indeed the business of football, is continually evolving and expanding into new markets and whilst Derby County boast an enviable following domestically, Dugout will help us expand to ‘get into the game’ globally.

“With the highly-respected Phillip Cocu taking over the managerial reins from Frank Lampard ahead of this season and the arrival this month of Wayne Rooney, England’s four-time Player of the Year and undoubtedly the highest profile player to play in the EFL Sky Bet Championship, we have that global story to tell, and we are delighted to be partnering with Dugout in order to help tell it.”