Dugout digital platform launched

29 Nov 2016

By: Sport Industry Group

Dugout.com, a new digital platform created for clubs and players to connect with football fans, has been officially launched.

The free to use platform has attracted partnerships from 27 clubs so far including Arsenal, Chelsea, Everton, Barcelona, Bayern Munich, Galatasaray, Juventus, Liverpool, Manchester City, Manchester City Women, Paris Saint-Germain, Real Madrid, Southampton, Stoke City, Sunderland, Swansea City, Tottenham Hotspur and West Ham United.

In addition to these clubs, Dugout has also agreed partnerships with footballers. Each club and player has a dedicated Dugout profile to upload content and interact with fans, plus Dugout works with these partners to create original content. Dugout users get a personalised experience based on the clubs and players they follow.

In addition to clubs and players, Dugout.com is partnering with football influencers and legends to create their own profile pages and produce content exclusive to Dugout users.

Dugout President, Elliot Richardson, commented: “Dugout was devised and built for the fans. The game today is truly global and fans don’t just want to watch matches in their own country – they want to follow their favourite clubs and players across the world, on and off the pitch. That’s what Dugout offers - unrivalled access for fans to see behind the scenes of the clubs and into the lives of the players. 

"A combination of factors – from the explosion of international TV rights to the rise of social media – have provided Dugout with an unprecedented opportunity to reach the estimated 3.5 billion football fans across the world. We think they will love what they see."

Dugout.com is free to access and will host content created by clubs and players and is accessible on desktop, tablet and mobile and will be available in English, French, German, Italian, Spanish, Catalan, Portuguese and Bahasa Indonesian.