Dugout in PA distribution deal

12 Oct 2018

By: Sport Industry Group

Digital football business Dugout has agreed a partnership with the PA news agency to distribute exclusive video content from the world’s leading football clubs to media outlets worldwide.

Dugout is a content platform and publisher jointly owned by some of the sport’s biggest clubs including Chelsea FC, FC Barcelona, FC Bayern Munich, Juventus, and Paris Saint-Germain. Additional content partners include more than 70 other international clubs, as well as leagues and federations that all share video content with fans via the platform.

The new content stream will be part of the news agency’s ‘PA Ready’ service, a feed of multimedia articles, galleries, social-led quizzes curated and updated throughout the day.

New content uploaded by the world's top clubs daily will immediately be shared with PA Ready subscribers.

Commenting on the deal, Elliot Richardson, founder and chairman of Dugout, said: “PA has an industry-leading reputation for innovation as well as comprehensive and objective football coverage, and therefore represents a strong editorial fit for Dugout and its partners.

“We are thrilled that our exclusive content, sourced from more than 80 football clubs, leagues and federations around the world, will be reaching new audiences by appearing on the websites and other digital channels of PA’s ever-growing customer base.”

Ashley Broadley, sports editor at PA, said: “This stream of high-quality content from Dugout adds real value to our customer offering, enabling publishers to add more videos and boost engagement with their own audiences – at no extra cost.”

Dugout features new and archive video covering all aspects of the game, including top goals, golden moments and world class skills, as well as exclusive behind-the-scenes access and player-led, lifestyle features.

PA will make content from Dugout’s library of over 18,000 videos available to its customer base that includes all the UK and Ireland’s major national and regional newspaper publishers, broadcasters and international digital brands.

Dugout launched in late 2016 and has gained over 67 million unique users and over 900 million video views to date. Dugout has a social footprint of 2.1 billion, with over 18,000 videos posted on the platform by clubs, players and brands.