Dunlop Tyres appoints Kinc for rebrand

20 Apr 2015

By: Sport Industry Group

KINC has been appointed by Dunlop Tyres to develop a new PR campaign to support its new brand positioning.

Following a multiple agency pitch process KINC began work in March on integrating current and new Dunlop ambassadors into a new brand positioning PR initiative that will target lifestyle and consumer media.

Kate Rock, consumer and brand PR manager at Dunlop Tyres, said: “The purpose of our campaign is to enhance our new brand platform and positioning. Dunlop is forever forward.

“We have asked KINC to deliver a high-energy, performance-driven PR campaign, which highlights our success in motorsport as well as our technologically advanced nature. We are looking forward to developing a strong working relationship with the team at KINC and executing an innovative PR campaign.”

Paul Knipe, managing director of KINC, commented: “We’re super pleased to be working together with Dunlop on this project. The brief gave us loads of scope to develop a creative edge and we look forward to executing an exciting campaign.”

KINC is a sports and music marketing agency that is currently working on the Rugby Football Union’s Rugby World Cup 2015 marketing campaign and has retained clients including: Monster Energy, Skullcandy Headphones and New Era Headwear.