EA Sports backs Premier League No Room for Racism Campaign

22 Feb 2021

By: Sport Industry Group

EA SPORTS has launched a new No Room For Racism themed range across its FIFA 21 game in support of the Premier League’s anti-discrimination initiative.

A new-look No Room For Racism branding is featured across the game and will be available until 26th March, featuring a FIFA Ultimate Team (FUT) Kit, TIFO, Stadium Theme and FUT Badge.

The move comes in support of the Premier League’s No Room For Racism Action Plan, which outlines a series of commitments aimed at combating racism and creating greater access to career opportunities for Black, Asian and other minority ethnic groups in football.

According to the league, the commitments build on action taken by it and its clubs to promote equality, diversity and inclusion.

"Racist behaviour of any form is completely unacceptable and nobody should have to deal with it,” said Richard Masters, CEO, Premier League.

"The Premier League will not stand still on this important issue and we will continue to work with our clubs, players and partners to address all forms of prejudice. There is no room for racism, anywhere."

Hector Bellerin, Steven Bergwijn, Phil Foden, Trent Alexander-Arnold, Mason Mount and Patrick van Aanholt have shown their support for the initiative, posing in the kit ahead of the launch.