Earin has signed a one-year deal with Formula One team Red Bull Racing.
The audio manufacturer becomes the team’s official audio brand and as part of the deal, drivers’ Daniel Ricciardo and Max Verstappen will wear Earin’s True Wirless Earbuds during races. In addition, both drivers will also appear in future advertising campaigns.
The Swedish company will also front the team’s SoundCloud and Spotify playlists, with the earbuds also showcased in the team’s hospitality facilities at all Grand Prix.
Christian Horner, team principal at Red Bull Racing said: "Our talented team of drivers are young and spend a fair share of time on their phones and social media. Partnering with a brand such as Earin provides them with a wireless solution to easily listen to music during training and in their downtime, which is sure to make Earin an integral part of their everyday lives."
Per Sennstrom, chief executive at Earin, added: "We are thrilled to be the official True Wireless partner for Red Bull Racing. Our organisations are very like-minded – we both prioritise technical innovation, achieving lightness and precision; also we both like to do things a little bit differently."
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