easyJet backs Superhero Series 2018

13 Jun 2018

By: Sport Industry Group

Superhero Series has announced easyjet as its newest partner to back the sports series, with staff of the budget airline joining hundreds of ‘sidekicks’ as volunteers for the tri challenges, on hand to provide any support that participants might need during the events.

Superhero Tri, powered by npower, is a mass-participation sports series dedicated to the UK’s 13.3 million people with disabilities.

It invites people with any kind of disability to go solo or with family and friends to take on challenges with as much or as little time and support as they need. From floats and boats to adaptive bikes and trikes, are positively encouraged on the triathlon course, the emphasis is very much on fun.

Superhero Series founder and Paralympian Sophia Warner is aware of the challenges those with disabilities and long-term injuries face on a day-to-day basis. Access to transport, including flying, is a key challenge for many and, according to organisers, it is hoped that airlines can improve their service by gaining first-hand insight from the disabled community.

Warner said of the announcement: “I am proud that we are joining forces with easyJet for the Superhero Series.

“It’s positive that the airline has taken such a proactive step to learning more about the many and varied disabled communities.

“easyJet’s staff will be joining the hundreds of Sidekicks as they help our Everyday Superheroes prepare and take part in the events. Our Sidekicks are crucial in helping us to make this a fantastic day out for everyone, assisting with everything from efficient marshalling and handing out medals to helping participants around the course, if requested.

“Superhero Series is the perfect place for easyJet to learn more about living and striving with disability. The airline’s staff already receive training on providing special assistance to travellers and I’m very excited that this first-hand experience will give them an even greater understanding of how to support their customers.” 

easyJet’s customer director, Ian Cairns, announced the airline’s partnership with the Superheroes Series while speaking at a Civil Aviation Authority conference about making travel more accessible.

Cairns commented: “easyJet has a range of measures for passengers who require special assistance. We established the Special Assistance Advisory Group (ESAAG) to provide feedback and guidance on the services we provide to passengers. We are committed to continue learning and serving the disabled community better, which is why we are supporting the Superhero Sidekicks as part of Superhero Tri and npower Winter Wonderwheels and beyond. We are really excited about the partnership and are looking forward to meeting and supporting the participants and applying our experiences to ensure we serve our customers with disabilities better.”

Over 2,000 ‘Everyday Superheroes’ have signed up for this year’s Superhero Tri, alongside a host of Paralympians and TV personalities, from the Last Leg’s Adam Hills to military heroes from the Invictus Games. This year’s celebrity line-up includes Billy Monger, the double amputee motor-racing driver; David Wiseman, the military superhero and architect of the Invictus Games; and Menna & Jen who raced in the visually impaired giant slalom in the 2018 Winter Paralympics, bringing home Great Britain’s only gold medal.