ECB & Channel 5 agree new deal

09 Aug 2017

By: Sport Industry Group

The England and Wales Cricket Board (ECB) and Channel 5 have announced an expansion of their existing deal, which will now include highlights of all England women’s home games, meaning the England women’s cricket team will set to be shown on terrestrial TV for first time. 

The new deal will encompass Tests, ODI and T20 internationals on free-to-air television until the end of 2019, and will also include the next women’s home Ashes series with Australia.

Channel 5’s highlights, the only international cricket available to free-to-air audiences, have been on the channel since 2006 and will continue in its primetime slot.

This year the channel is also showing highlights from England’s men's forthcoming home international series against the West Indies.

England women’s recent triumph was over India in the ICC Women’s Cup final at Lord’s – a match which was played in front of a sell-out crowd and attracted TV coverage in 139 countries worldwide.

ECB’s director, England women’s cricket, Clare Connor said: “The move to show England women’s cricket highlights on terrestrial TV is another huge step forward for international women’s cricket. The ticket sales and viewing figures from the ICC Women’s World Cup showed there is a growing audience for our game and this platform will give us the chance to further capitalise on that. We are overwhelmingly proud of our World Cup winners and it will be wonderful for even more fans to be able to watch them in action from next year.” 

Paul Dunthorne, COO of VIMN UK, Northern and Eastern Europe commented: “We’re delighted to offer the world-conquering England women’s cricket team a terrestrial TV platform as cricket continues to broaden its appeal – and attract even more women and girls to the sport.”

This new deal sits alongside Channel 5’s ongoing commitment to provide a wide variety of sporting content, with Aviva Premiership Rugby highlights and five live games, live boxing, live motorsports including Formula E, highlights from MotoGP and the FIA World Rally Championship, as well as weekly football highlights from across the EFL.

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