ECB gets behind new mental health campaign

07 Oct 2019

By: Sport Industry Group

The ECB has lent its support to Public Health England’s new mental health campaign Every Mind Matters.

The national cricket governing body will promote the campaign to its staff and supporters and on its social media channels alongside a film featuring various celebrities who have faced mental health issues. The ad will be shown on major UK broadcast networks, and will include former England cricketers Andrew Flintoff and Sarah Taylor, who retired from the England Women’s team in September and has become a recognisable voice on mental health in sport. 

The government-backed campaign, which has been launched in partnership with the NHS, aims to help people create their own mental health action plan, recommending self-care actions people can take to deal with stress and improve sleep as well as to boost their mood and to feel more in control of their lives.

Sarah Taylor said: “As someone who has always struggled with anxiety, I know first-hand how painful and isolating it can feel. It’s a real privilege to be a part of Every Mind Matters and to stand alongside so many amazing role models in the film to show anyone who’s struggling that they are not alone and there is help out there. That’s a message I’m passionate about using my platform and voice to share with as many people as possible.”

Lord Kamlesh Patel, an ECB Board Member and mental health campaigner, said: “ECB is really pleased to be supporting Every Mind Matters – it’s an important step on our ongoing journey to tackle mental health issues which are a growing cause for concern for cricket and wider society. 

“As someone who has spent most of my life working in the mental health sector, it has been fantastic to see the strides ECB has taken to remove the stigma around mental health issues and to create a culture of acceptance in cricket. We are proud of the bravery and resilience of players like Sarah Taylor who are inspirational role models both on and off the pitch.”