ECB reveals Ashes ballot plans

20 Jul 2018

By: Sport Industry Group

The England and Wales Cricket Board (ECB) has revealed plans to introduce public ticketing ballots for all of next summer’s Specsavers Ashes test matches for the first time.

Unveiling its 2019 match schedule – which also includes a first-ever England-Ireland test match at Lord’s in July – the ECB announced that each host Ashes venue is to run its own public ballot to meet anticipated demand.

Commenting on the move, ECB CEO Tom Harrison said: “Next summer’s schedule – with an ICC Cricket World Cup and an Ashes Series at its heart is truly a season to savour for cricket fans of all ages, nationalities and cultures.

“It is a once-in-a-generation opportunity for us to build an even bigger following for all formats of the game.

“There is nothing more important to England cricket fans than an Ashes Series. With the added element of being England’s first Test series in the new World Test Championship, it’s a hugely exciting prospect and we anticipate unprecedented demand for tickets.

“We would love to see fans from all over the world getting to experience the unique atmosphere of an Ashes Test Match after the ICC Cricket World Cup.”

England’s players will kick off their home season next year with a one-day series against Pakistan as part of preparations for the ICC Cricket Word Cup, also being staged in England in 2019.

Earlier this year, the ICC revealed its own ticketing strategy  for the tournament, which will included a priority sale period for members of the country’s “cricket family” prior to a public ballot. Any remaining tickets will be made available for general sale.

Other events that have adopted a public ballot ticketing strategy include Wimbledon, Rugby World Cup 2019, London 2012 and the London 2017 IAAF World Championships.