ECB reveals new Castore kit deal

14 Sep 2021

By: Sport Industry Group

The ECB and Castore have announced a new long-term partnership that will see the premium lifestyle and apparel brand become the Official Kit Supplier to England Cricket.

All of England’s national team athletes – women, disability, pathway, and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.

England athletes will help to design the teamwear, creating a unique England Cricket style, with recycled material to be used in the manufacture of the matchday playing kits.

Castore also says it will ‘significantly invest’ in the ECB’s e-commerce infrastructure, ‘dovetailing’ its digital-first approach with the ECB’s commercial ambitions.

A new website will be tailored specifically for fans to easily select from the range of Castore’s men’s and women’s England Cricket teamwear.

The partnership is the first time Manchester-based Castore is sponsoring its home nation, but the news follows multiple recent high-profile agreements including with Premier League clubs Wolverhampton Wanderers and Newcastle United, and Formula 1 team McLaren.

The brand also produces kits for Cricket West Indies, and Scottish Premiership champions Rangers.

Until the partnership begins in April 2022, England teams will continue to wear kit provided by current supplier New Balance throughout the winter.

“Castore is a fine example of British ambition driving success and we look forward to working closely with their team over the long term,” said Tony Singh, Chief Commercial Officer, ECB.

“I am excited by the digital-first expertise that Castore will provide to a truly innovative partnership that puts our athletes and fans at the heart of our planning. The financial and intellectual investment in our e-commerce will give fans faster and easier access to a high-performance range of women’s and men’s teamwear that I am sure our athletes, and our fans, will wear with pride.

“I would also like to place on record our thanks and gratitude to New Balance for all of their efforts ahead of their partnership with England Cricket concluding.”

Tom Beahon, Founder of Castore added: “Today truly is a special day for everybody at Castore. 

“When my brother and I founded this business in 2016 it was our ambition to one day have world-class athletes wearing our products and to achieve this ambition with our home nation for the first time is a monumental occasion for us. 

“We can't wait to get started and create market leading products for the team's and contribute to the next generation of success for cricket for the men’s and women’s teams in this country.”