Edgbaston scores Ashes sell-out

06 Nov 2018

By: Sport Industry Group

Edgbaston has sold out the first three days of next summer’s opening Test match of the Specsavers Ashes series in just ten days, the Birmingham venue has announced.

Tickets went on general sale last month for the first four days of the match - the 15th Ashes series game in the ground's history.

It followed an unprecedented public ticket ballot for an England vs Australia game and a priority booking window for both Warwickshire County Cricket Club members and those fans that had previously purchased Test match tickets. 

Tickets now only remain for the 4th August session, with final day tickets set to be released in the new year.

Chief Executive of Edgbaston Stadium Neil Snowball was delighted with the demand and interest, commenting: “The results of the ballot exceeded everyone’s expectations, with applications for almost 65,000 tickets across the first four days, which demonstrates how highly the Ashes is valued as a major global sporting contest.”

He added: “We changed our ticketing model for this first Specsavers Ashes Test match by operating a ballot process for the first time. This ensured that we could be as fair as possible in allocating tickets, whilst also providing a priority window to our most loyal supporters and keeping a smaller general sale allocation for new supporters.”

England have won their last nine fixtures across all three formats of cricket at the Midlands stadium, which has become known as ‘Fortress Edgbaston’.

In the last Ashes encounter at Edgbaston, England defeated Australia by eight wickets in the summer of 2015, which kick-started a winning run of four consecutive Test victories in Birmingham. 

“It promises to be a fantastic occasion. Not just for Edgbaston, but for Birmingham and the wider West Midlands region,” continued Snowball.

The ticket announcement follows Edgbaston’s record-breaking hosting of the 2018 Vitality Blast Finals Day, which was revealed in September to have proved the most successful on record.

The venue has been working closely with sport data agency Two Circles to help drive growth across all commercial revenue streams.

Along with the Ashes opening Test match and the ICC Cricket World Cup, the T20 Blast Finals Day will return to Edgbaston in 2019 as part of the hosting contract that runs until 2024.