EFL backs gambling sponsors ahead of government review

26 Oct 2020

By: Sport Industry Group

The EFL has given its backing to the betting sponsors in football ahead of a new government review of gambling partnerships in sport.

According to the league, betting companies’ contribution to the ‘ongoing financial sustainability’ of professional football ‘is as important now as it has ever been'. 

In a statement, the EFL gave support to betting companies in the build-up to a review of the 2005 Gambling Act, which is set to reform legislation around betting, and will potentially include a ban on sport sponsorship by gambling firms.

The EFL said: “Through a highly visible awareness and education campaign, the EFL and Sky Bet work together to promote responsible gambling, with players from all three divisions wearing sleeve badges to encourage supporters to consider how they gamble and 70% of the sponsor's matchday inventory dedicated to safer gambling messaging.

“With over £40 million a season paid by the sector to the league and its clubs, the significant contribution betting companies make to the ongoing financial sustainability of professional football at all levels is as important now as it has ever been, particularly given the ongoing impact of the COVID-19 pandemic which is leaving many of our clubs living on a financial knife edge.”

The league has also pointed out that there is currently no roadmap for the safe return of fans to sporting arenas, with EFL clubs, ‘also continuing to meet their financial obligations in the absence of similar levels of support being afforded to other industries’.

The Culture Secretary is set to call for evidence ahead of its review of the 2005 Gambling Act.