EFL renews partnership with Ignition Sports Media

16 Apr 2018

By: Sport Industry Group

The EFL has confirmed that Ignition Sports Media will continue to have a significant role in the EFL’s major events, as publisher of the official matchday programmes for the showpiece finals and presenting partner of the EFL Awards.

As the EFL’s official match day programme publisher, Ignition will produce the official publication at the EFL’s five Wembley finals for the next three seasons in all three EFL competitions; the Carabao Cup Final, Checkatrade Trophy Final and the Sky Bet EFL, which culminates with three matches in three days in the Sky Bet Play-Off Finals.

In all, 120,000 programmes are produced over the course of the five finals and each edition will include exclusive interviews and imagery of the players involved in the big day. The recent Carabao Cup Final edition, included feature interviews with Vincent Kompany, Jack Wilshere, John Stones and Aaron Ramsey, alongside messages from Arsene Wenger and Pep Guardiola.

In addition to the EFL tie up, Ignition also count 20 of the EFL’s member clubs as clients with Checkatrade Trophy winners Lincoln City being the most recent addition after joining forces earlier this year.

EFL chief executive Shaun Harvey said: “Over 300,000 supporters attended our Finals in 2016/17 and many of those will have taken home a matchday programme and shared it with others to read as a souvenir of their day out at Wembley Stadium.

“The programme has long been an integral feature of the matchday experience and our relationship with Ignition Sports Media will help us to deliver a product that is informative, engaging and of a quality that supporters will be proud to own."

Ian Guildford, managing director for Ignition Sports Media, commented: “This is another very proud day for Ignition. We work with almost a third of the EFL’s member clubs and continuing our partnership with the EFL perfectly shows our diversity.

“As the EFL’s Official Match Day Programme Publishers, I think it’s our responsibility to ensure we can offer fantastic, cost-effective programmes to all member clubs and we will be doing just that this year.”

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