England Athletics appoints Promote PR

30 Nov 2016

By: Sport Industry Group

England Athletics has appointed Promote PR, as the governing body looks to increase participation in running.

England Athletics has tasked the agency with increasing public awareness and encouraging thousands more people to enjoy the benefits of a regular run in 2017.

Promote PR’s current roster of clients includes; Boudavida, British Rowing, The ECB, Elevate, England Hockey, England Netball, Jumptastic, Life Fitness, Meridian Foods, RDHS, Running4Women, SIBEC, Sweatshop Events, Reading Half Marathon, TeamUp, The Gym Group, TRX, Wattbike and Windsor Half Marathon.

Jenny O’Brien, England Athletics, marketing and campaigns manager said: “It was clear from the outset that the whole team at Promote were passionate about our sport. They did a great job of demonstrating their vast experience of driving grassroots participation with creative PR campaigns, and we were particularly pleased to discover their agency values were so much aligned to ours, as seen throughout the pitch process.”

Sue Anstiss, Promote, MD said: “Running now ranks as the second most popular sport in England, fuelled in part by the huge reach of campaigns like This Girl Can campaign and England Athletics’ running specific extension of the campaign, This Girl Can Run. 

“We’re thrilled to have been chosen by the team at England Athletics to deliver this exciting project in 2017 and help them towards their goal of getting one million more people regularly participating in running and athletics by 2020. It’s completely aligned to our agency’s own underlying mission to get more people, more active, more often.”