England Netball has continued to grow its family of commercial partners by signing a deal with Elastoplast.
The wound care brand will serve as the official first aid supplier for the Vitality Roses, England’s senior netball team. Elastoplast will also offer support to the national governing body at both a grassroots and elite level.
Elastoplast joins a growing number of England Netball partners, including sportswear giant Nike, which signed up in November.
Joanne Sinclair, Commercial Director at England Netball, said: “Like in any sport, athletes and participants at a grassroots level can easily incur an injury, so to have an innovative and trusted brand like Elastoplast on board provides that peace of mind that our netballers want.
“It’s an exciting time for Elastoplast to join us with the Vitality Netball World Cup just around the corner and netball being thrust into the limelight.”
News of England Netball's Elastoplast deal coincided with the latest partnership announcement from organisers of this summer's Vitality Netball World Cup.
Existing England Netball partner Jaffa Fruit has been confirmed as the second sponsor of the Liverpool tournament, alongside headline partner Vitality.
Lorna Norrington, Senior Commercial Manager at AMT Fruit, Jaffa’s parent company, commented: “As an existing partner of England Netball, we are very excited to be extending our involvement in netball through this iconic event.”
Vitality Netball World Cup 2019 Event Director Lindsay Impett added: “We’re so pleased to announce another fantastic sponsorship for this July’s event. Jaffa have long been encouraging people of all ages to lead more active lives, so their brand values are strongly aligned with out own here at World Cup.
"With tickets selling fast and a huge buzz around the event, its a great time for Jaffa to be on board.”
Nearly 90,000 tickets have already been sold for this year’s Netball World Cup, which will take place from 12th-21st July at the M&S Bank Arena.
Photo (c) Eliza Morgan