England Netball says it has recorded its ‘fastest and highest grossing’ ticket sales to date for its upcoming Vitality Netball Superleague (VNSL) season and the new Vitality Netball Nations Cup.
The governing body for netball in England credits events such as the 2019 Vitality Netball World Cup, and the success of the England Roses in competitions such as the 2018 Commonwealth Games with driving interest in the sport and fuelling revenue growth from ticket sales.
The new Nations Cup sees England take on New Zealand, South Africa and Jamaica in Nottingham, Birmingham and London in January, with three of the four days now sold out and more than 21,000 spectators expected to turn up to the London and Nottingham events.
England Netball says that the Vitality Netball Super League (VNSL), meanwhile, has already sold out 95% of the tickets for the Season Opener event at Arena Birmingham, where all of the teams will play a match on the same day.
Fran Connolly, new CEO, England Netball, said: “It is absolutely clear that success at an elite level drives growth across many aspects of the sport and it’s hugely reassuring to see the successes of the Vitality Roses now filtering down to positively impact our domestic ticket buying audiences within the Vitality Netball Superleague. To capitalise on this success we are focusing a lot of our efforts on supporting and growing the Vitality Netball Superleague, which sits just below the international level of the sport. We want this to be the best women’s league in the country and to get more people engaged with the competition.
“Seeing that almost all tickets for Season Opener have sold means we are on the right track and that netball in this country has never been in a better position. We’ve been working with our venues to ensure as many fans as possible can see elite netball in 2020, with an additional 10,000 tickets being made available to spectators across all of our upcoming events. Looking ahead to the future, we’re already in conversations to ensure that we can continue delivering a fantastic experience for spectators in some of the country’s largest and most prestigious indoor arenas.
“I am delighted with how popular both of our upcoming events have been and I can’t wait to see it continue to grow.”